Digital Marketing Analyst

• Digital Marketing Analyst

  The Digital Marketing Analyst is responsible for supporting Senior Marketing Leadership by proactively generating actionable insights, diagnosing key issues pertaining to marketing processes/campaigns/initiatives and making data-driven recommendations to support business growth. He/she will manage key analytic solutions and strategic projects to support demand generation and optimization of spend for digital marketing The ideal candidate will work cross-functionally and will be an effective storyteller, able to make sense of data and extrapolate meaningful and actionable insights.

  This position requires a mix of skills including creativity, analytics, problem-solving and ability to work across cross-functional teams; the ideal candidate will showcase a strong sense of initiative, an ability to drive analysis independently and presenting findings and recommendation to a Senior audience.

  General Responsibilities

  • Leverage existing/creates new datasets to proactively identify marketing insights; develops actionable recommendations as needed
  • Review existing/ongoing marketing reporting (internal and external) ensuring proper campaign management; create, maintain marketing analytics reports/dashboards/datasets as needed, ensuring consistent reporting across organization
  • Ensure marketing analytics best practices are in place, including concise decks with insights, automating KPIs into a data visualization platform, leading marketing assessment readouts, and facilitating cross functional collaboration
  • Build integrated marketing capabilities to support robust marketing performance measurement including but not limited to online behavior, learner touchpoints, attribution modelling and media mix modelling
  • Drive insights on audience segments to inform cross-channel targeting and improve marketing CROAS
  • Analyze data to drive insights impacting marketing strategies and effectiveness
  • Work with internal and external vendors to continuously evolve our reporting and statistical methodologies and develop creative ways of solving complex business problems including Amazon reporting alignment
  • Identify trends and insights and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies through digital marketing
  • Establish and refine website performance metrics. Identify gaps in performance including Determine LTV, share of new and existing customers. Plans, executes, and measures experiments and conversion tests
  • Creates the framework for web, SEO/SEM, database marketing, email, social media, and display advertising campaigns; execute and optimize for best return on the advertising dollar
  • Analyze and maintains all social media metrics.

Job Requirements: