Digital Marketing Account Strategist

Ref ID: 01070-0011866486

Classification: PPC Specialist/Paid Search

Compensation: $30.00 to $45.00 hourly

Responsibilities:

• Drive Key Performance Indicators (KPIs) for each client and oversee reporting to ensure client satisfaction
• Work with the creative team to develop content for marketing campaigns and sales enablement
• Collaborate with the Director of Strategy, Project Managers and Sales to understand the sales goals and priorities, and develop an integrated scope of work to support the sales and revenue goals
• Execute digital and field marketing programs to support new business growth including, but not limited to: email nurture programs, influencer marketing campaigns, social media (organic), and landing pages
• Strategizing with internal teams regarding fulfillment planning and campaign optimization
• Collaborate with sales and work with creative team to develop landing pages for prospecting campaigns
• Increase product adoption, and create opportunities for up sell via communications to current install base
• Perform quantitative analysis on market segmentation, target account lists, sales pipeline status
• Analyze internal and external tracking to optimize marketing mix and deployment of marketing activities
• Deliver consistent and regular post-campaign analysis, reporting, and recommendations to sales stakeholders and marketing management

Job Requirements:

PPC – Pay Per Click Advertising experience A MUST

Account Management

Client Intake

Client Relations

Digital Strategy

Digital Agency

Media Agency

Google AdWords

Facebook Ads

HealthCare Analytics

Twitter

Social Media Advertising

• 3+ years of digital media planning & buying experience with a focus on direct response marketing goals
• Excellent communication (written/verbal), presentation, and analytical skills
• Working knowledge of major ad serving tools & platforms
• Proficient PowerPoint and Excel skills a must
• *Experienced with DSPs/Programmatic ad companies, Networks and Site Direct Buys is preferred

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