Customer Marketing Intern

**Overview**The TIBCO Customer Marketing team is offering a unique opportunity to be part of one of the fastest growing groups in TIBCO responsible for building experiences to delight our customers along their journey; by providing enablement that drives adoption, nurturing relationships and encouraging networking which ultimately builds advocacy and loyalty.

This is a full time intern position, lasting 12 weeks, with an opportunity to contribute to a global marketing organization and work alongside top talent in the areas of content marketing, customer advocacy, event planning, and more.
– Become a Salesforce.com power user to support Reference Management System (25% of your time)
– Develop training videos and maintain user guides for Sales, CEx, and the greater Marketing team
– Provide a timely and quality “helpdesk” for the RMS as the first point of contact for users experiencing issues
– Follow documentation provided to update RMS activity, account, and contact data from 2017-2022 to build a pipeline of customer references
– Build and refresh a range of customer reference content (25% of your time)
– Modernize customer proofpoint slides, ensuring consistent formatting across content as changes were introduced over the years as well as up-to-date copyright dates
– Develop new customer success highlight slides based on existing template
– Update a quick view spreadsheet of customer content with new and updated content pieces
– Working with in-house website team and product marketing leader to audit customer webpages, such as updating language or removing pages altogether
– Assist to identify customers and accounts from customer database with certain criteria for event speaker opportunities including annual user conference (TIBCO NOW) and User Groups, then help with pre
– and post-event customer outreach & logistics (25% of your time)
– Support customer VIP programs where applicable at events, building a unique experience for customer VIPs
– Help maintain Marketing Release Form database to identify customer reference permissions
– Tracking documentation & process improvements to allow for more success measurement
– Help support execution of customer marketing & communications programs, with responsibilities that may include: (15% of your time)
– monitor workflows for the monthly customer newsletter and collect/consolidate metrics
– support online community cadences, content updates and reporting
– support campaigns development, execution and success tracking.
– Support the online peer review program goals and KPIs by doing data collection from review sites and providing internal updates to key stakeholders to track against annual new review sourcing goals.

Also, support the roll out and success reporting around review content and data usage in demand generation and account-based marketing efforts.

(10% of your time)- Experience in professional environment preferred- Currently enrolled in or graduated from an applicable bachelor’s or associate’s degree program- Interest in technology and desire to learn and grow- High proficiency and experience with Microsoft Office and Google Business suite programs (Excel, PowerPoint, Google Sheets and Slides, etc.)- Functions well in a fast-paced environment, analytically minded- Must be a strong self-starter and be able to multitask- Independent and confident problem-solver- Proactive and bold problem-solver, creative in a bind- Communicative and transparent team player- Pays attention to detail and be committed to polished presentation, strong written and verbal communication skills- Must be comfortable working in a remote settingIf you are passionate about customer relations and communications, detail-oriented, and looking to work cross-functionally with a top-notch marketing team we would love to talk to you!