Chief Marketing Officer

The Out of Home Advertising Association of America (OAAA) is the leading national trade association representing the out of home advertising (OOH) industry across all creative formats, including billboards, street furniture, transit advertising, and place-based media.

As the industry’s unifying body, we advocate, educate, and innovate on behalf of a diverse membership representing 800 media companies, advertisers, agencies, ad-tech providers, and suppliers.

We are dedicated to promoting OOH’s newfound power and relevance to help advertisers break through an increasingly fractured media marketplace and reach consumers in the digital and mobile era.

Our industry’s digital and creative renaissance and evolution include integrating new technologies like digital OOH, state of the art planning and measurement capabilities, and new ways to buy and sell OOH, including programmatic.

We are proud of our longstanding role as the primary advocate in Congress, at states, and in the courts, to protect and safeguard the OOH industry.

Established in 1891, OAAA has offices in New York City and Washington, DC.

www.oaaa.org Reporting Relationship
• President & CEO Position Summary The Chief Marketing Officer (CMO) will be responsible for providing executive leadership and management of the OAAA marketing team and develop communications, messaging, and marketing plans to promote OAAA’s programs and events, strengthen membership recruitment and retention, and help grow the association revenue.

Primary Responsibilities:
• Develop a comprehensive annual marketing strategy and communications plan.

• Develop, lead, and optimize all marketing strategies and platforms across the organization to increase engagement, membership, registrations, sponsorships, and drive all other forms of revenue.

• Oversee transition and execution of new strategies designed to drive engagement via multiple points of engagement, including the website and social media.

• Collaborates with SVP, Membership to drive member growth and awareness of the association’s benefits through data analysis and ensure clear and convincing messages about its value proposition.

• Create a system-wide reporting function that tracks, measures, and analyzes performance on all marketing and communications activities.

• Work closely with senior leadership to identify and develop strategic partnerships.

• Measure and optimize marketing programs to ensure activities are effective, efficient, and deliver high ROI.

• Support administrative, membership, and legislative goals by collaborating with executive team colleagues to engage members, grow revenues, and promote the out of home media to complement industry advocacy.

• Drive communications strategy through all channels of the OAAA, press, events, research, and other association output.

• Oversee oaaa.com and all social media channels.

• Build, inspire, and lead a marketing team that delivers against marketing goals, with clearly defined roles and employee success strategies.

Background and Experience
• Proven leadership of marketing, communications, branding, and member relations teams.

• Demonstrated experience developing and executing strategic corporate communications campaigns and initiatives and hands-on experience managing media relations.

• Track record of success developing and implementing marketing strategies resulting in increased revenues.

• A proven track record as a hands-on, results-oriented Executive who thrives on managing a variety of initiatives concurrently.

• Exceptional writing and editing skills, meticulous attention to detail, and the proven ability to process and prioritize duties.

• A ‘roll up your sleeves’ attitude, a natural leader who sets an example, providing thought leadership and solutions to strategic and tactical problems.

• Foster an environment that is team-oriented and in which the exchange of ideas among staff as well as with colleagues is encouraged.

• Experience leveraging Customer Relationship Management (CRM) and Marketo or like.

Personal Characteristics The finalist will be a dynamic, creative, and experienced marketing executive with a thorough grasp of contemporary multi-platform marketing disciplines.

This executive will be results-oriented and will possess a respectful sensitivity towards people and values.

This executive must have the presence, visibility, and record of accomplishment that will enable him/her to immediately establish credibility both within the organization and with external partners.

This strongly self-motivated individual will rise to the challenge and provide the hard work necessary to succeed.

The ideal candidate will be an intelligent, nimble, and forward-thinking executive who is team-oriented and proactive.

S/he will be well-organized, have strong leadership skills and have flexibility and adaptability to be able to change direction instantly to meet the dynamic needs of the marketplace.

The ideal candidate will have well-developed interpersonal skills, as well as exceptional oral and written communication skills.

S/he must have the ability to relate to a wide variety of audiences.

Finally, the successful candidate will demand of himself/herself and others the highest professional standards and personal and professional integrity.