Champion Technology Services: Marketing Specialist

Position Overview The Marketing Specialist is responsible for the development of marketing and communications plans/programs.

Responsibilities include development of strategic marketing plans to drive branding, lead generation including advertising, brochures, website development, presentations and trade shows.

Responsible for the coordination of complex projects in the areas of advertising and promotional programs, public relations and trade shows, internet-based communications and special promotions.

Primary Job Functions Marketing/Advertising Develop and implement Advertising Strategies which include sales, general company literature initiatives and recruiting.

Responsible for all Marketing technology including marketing automation, social media, personalization, and marketing analytics.

Develop advanced marketing automation functions such as segmentation, campaign workflows, data mapping, user journeys, drip campaigns, triggered email sequences, email templates, forms and form pages, etc.

Develop and drive mobile and online tool strategies to increase brand awareness and lead generation.

Develop marketing materials and requirements to create uniform marketing initiatives and messaging.

Partner with Sales to create presentation materials, documents, etc.

(as needed).

Responsible for identifying, organizing and participating in industry tradeshows.

Manage external vendor relationships related to marketing and advertisement initiatives.

Sales Administration Develop company documents, templates and sales tools in support of management.

Ownership of CRM tools and requirements to mine pipeline information for reporting to management.

Develop and supply reports to management on marketing, sales, and customers.

Secondary Job Functions: Partner with President and Vice President to develop company branding and public relations activities.

Partner with President and Vice President for event planning and special projects.Key Competencies Leadership Demonstrates and fosters maturity in judgment, ethics and integrity.

Builds rapport, mentors and manages effective teams and work groups.

Strong decision making skills, situational awareness and ability to perform under pressure.

Understands others and demonstrates cognitive and behavioral flexibility.

(Emotional Intelligence) Functional Business/Financial acumen.

High level of conflict resolution skills and the willingness to make difficult decisions specific to technology or resource needs.

Demonstrates effective organizational, time management and planning skills.

Possesses an appreciation of business demands (schedule, scope, budget and customer requirements).

Ability to analyze and evaluate work processes, workflow and budgets to maintain successful project delivery.

Foundational Demonstrates flexibility/adaptability in changing and challenging situations.

Clear and concise verbal and written communication.

Demonstrates a focus on customer service and attention to detail.

Demonstrates a commitment to continuous personal, peer and process improvement.

Fosters positive energy, creativity and teamwork across all departments/locations with the goal of furthering the company values and mission.

Requirements Bachelor’s Degree in marketing, business administration, communications, or other related field.

3+ years in a marketing role with direct responsibility for market analysis, marketing campaigns and lead generation.

Experience with B2B and B2C integrated marketing (digital marketing, branding, segmentation, messaging, content marketing, digital design, copywriting, email, direct mail, website, demand generation, media placement, etc.).

Excellent project management, problem solving, and interpersonal skills within a fast-paced, deadline-driven environment.

Must be extremely pro-active and always seek new ways and methods to attract new prospects.

Experience with marketing automation, CRM, web and mobile personalization Advanced computer skills such as MS Office, Adobe Creative Suite products or equivalent graphic design software.

Valid driver’s license.

Reliable personal transportation with valid liability insurance.

Fluent in verbal and written English.