Barco Products: Marketing Analyst, Digital And Direct Mail

A rapidly growing, highly profitable, multi-channel marketer of commercial site furnishings and traffic control products is seeking a results-oriented professional to join our Marketing team as a Marketing Analyst, Digital and Direct Mail.

This position is great opportunity for a detail-oriented, highly analytic individual who is seeking to become a well-versified marketing leader.

The role offers visibility into many different types of marketing campaigns digital, direct mail and phone efforts.

Additionally, the role will also aid in the reporting on customer behavior, product trends and web site performance.

Primary responsibility is overseeing the execution and subsequent analysis of the company’s marketing campaigns.

For direct mail efforts, the analyst will gather and audit mailing list data files and build detailed selection instructions to the list broker.

For digital campaigns, the analyst will manage product data feeds for Google and Bing shopping campaigns and assist senior marketing manager with PPC campaign management and reporting.

Campaign management tasks include monitoring daily performance, building out new search campaigns, bid and budget adjustments, as well as keyword query review.

The Marketing Analyst is a clear communicator who is able to translate numbers into simple written summaries to management.

The Analyst must have strong time management skills and is able to bring teams together to ensure that the company’s marketing calendar keeps to its deadlines.

Manage and execute the direct mail circulation plan by keeping printer, list broker and service bureaus on task, providing them with consistent and clear communication on short-term and long-term deliverables.Ensures the data accuracy and quality of the mailing list data files and Google product files by running through a detailed check listConducts regular status meetings with marketing vendors to address threats and opportunities to the marketing planPrepares all weekly and monthly marketing campaign health summariesOversees bi-monthly catalog reporting address matchback processOversees marketing phone call tracking, assigning new phone numbers, ensuring quality of numbers and reportingAssists with website content development and testing by establishing website analytics benchmarking and heatmappingProvides analysis for product developers as needed, showing them trends in past product purchases and the overall ROI of their productsRuns monthly reporting on customer behavior detailing new and repeat buyers and what type of customers are reordering most frequentlyParticipates in marketing planning and ideation sessions, providing input on future marketing campaigns Required ExperienceBachelor’s degree required, preferably in business, marketing or an analytical major.

Quantitative degree preferred.2 + years of providing business analysisExperience communicating results to various stakeholders within organization.Proficiency in Excel, Word and Access is required.Experience working with Google Adwords and Google AnalyticsExperience with NetSuite, Magento, Tableau and reporting/data visualization tools is a plus.PI149692776