Sr Marketing Automation Specialist

Sr Marketing Automation Specialist

Corporate Marketing AL
– Birmingham, AL
– Huntsville, DE
– Dover, DE
– Newark, FL
– Altamonte Springs, FL
– Deerfield Beach, FL
– Fort Myers, FL
– Gainesville, FL
– Jacksonville, FL
– Miramar, FL
– Pensacola, FL
– Sarasota, FL
– St Petersburg, FL
– West Palm Beach, GA
– Atlanta, GA
– Kennesaw, IL
– Chicago, IL
– Naperville, IL
– Northfield, IL
– Tinley Park, IL
– Warrenville, IN
– Indianapolis, IN
– South Bend, KS
– Overland Park, MD
– Beltsville, MD
– Ocean City, MD
– Owings Mills, ME
– Auburn, ME
– Bangor, ME
– South Portland, MI
– Battle Creek, MI
– Flint, MI
– Grand Rapids, MI
– Kalamazoo, MI
– Lansing, MI
– Midland, MI
– Novi, MI
– Saginaw, MN
– Maple Grove, MN
– St Cloud, MO
– Chesterfield, NH
– Bedford, NJ
– Piscataway, NY
– Fishkill, NY
– Hauppauge, NY
– Rochester, OK
– Oklahoma City, OK
– Tulsa, TX
– Houston, TX
– Irving, TX
– San Antonio, VA
– Chesapeake, VA
– Fairfax, VA
– Glen Allen COR-21-00264

Description

Makes strategic recommendations governing the Paychex marketing automation system.

Works closely with corporate marketing, Salesforce COE, sales operations, and sales to architect the marketing automation framework, including lead scoring, lead nurturing, and email marketing.

Serves as strategic administrator of the marketing automation system.

• Administers the marketing automation system, including strategic program design, data integrity standards, and systems optimization.
• Partners with corporate marketing and sales stakeholders to understand the buyer’s journey, ensuring long-term availability of data from lead to prospect to client.
• Works across business units to coordinate the general pace of marketing communications, making strategic recommendations to ensure clients and prospects are appropriately contacted based on frequency, messaging, and overall experience.
• Creates programs and processes that self-audit; makes recommendations to improve those processes at regular intervals.
• Serves as email marketing expert across divisions, providing strategic support and guidance, as needed, with regard to best practices, reputation management, and technical specifications regarding email and email compliance.
• Sets data hygiene standards for importing, exporting, updating, and cleansing data; monitors data hygiene in and out of the marketing automation platform.
• Provides documentation and training to support marketing automation specialists.
• Maintains annual roadmap for marketing automation platform based on strategic marketing goals and business objectives.

Requirements

• Bachelor’s Degree
  – Required
• 5 years of experience in Relevant marketing data analysis experience, including Marketo/Eloqua or other relevant Marketing Automation Tool experience.

  .

• 3 years of experience in Salesforce.com

Our Commitment

Paychex is dedicated to fostering a culture of intentional Inclusion and Diversity (I&D).

Our valued employees and commitment to I&D is the essence of our internal and external success.

Inclusivity is a key value of our corporate culture and is exemplified through our reputation as a top employer for employee development, diversity, and ethics, as well as a focus on fairness in recruitment, selection, and decision making.

Click here for more information on our corporate social responsibility.

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Open Date 12/16/2021

Category Corporate Marketing

Full-Time/Part-Time Full-Time

Is this a bilingual position?

No

More than just a paycheck.

We hold a strong commitment to our culture.

Here you will find a company that rallies behind its values and builds its strategies around them.

Inclusion is important to us.

Click below to view our statement.