Senior Manager Marketing Automation

Hiscox is looking for an experienced marketer to lead our marketing automation team and serve as product owner for our automation platform. 

In this role, you’ll oversee the strategic and operational success of our marketing automation and email programs.

You’ll be responsible for administration, adoption and productivity of our platform and manage a team of email specialists to drive ROI and an exceptional consumer experience.

Along with expertise in leading data-driven campaigns, you’ll bring experience in email marketing and campaigns to support lead nurture, acquisition, and retention objectives.

This role will sit on our Growth Marketing team, reporting to the VP, Growth and Lifecycle Marketing.

The ideal candidate will be:

• A marketing automation specialist with hands-on experience working inside a marketing automation platform to develop and deliver campaigns across the customer lifecycle.
• Experienced in email best practices including cadence, design, segmentation, and personalization.
• An analytical marketer who enjoys data and can use it to spot trends, improve targeting, and optimize campaigns. 
• A champion for our consumers who can incorporate insights and best practices to drive a delightful customer experience.

What You’ll Do:

• Lead team of email marketers and the strategic development of our email channel to drive organizational objectives.
• Champion the consumer experience and adoption of marketing automation and email marketing best practices including targeting, personalization strategies and dynamic content.
• Collaborate with internal stakeholders to develop data-driven, segmented email marketing strategies including lead nurture, acquisition, onboarding, and renewals.
• Develop and oversee execution of our email testing roadmap, including messaging, frequency and cadence, optimizing for deliverability and engagement.
• Direct the end-to-end email production process including copy, creative, list segmentation, deployment and tracking.

  Identify areas to improve processes to drive efficiencies.

• Monitor, analyze, and report on overall health of our email program.

  Be a key contributor in deep-dive analysis and Executive presentation of channel results.

• Lead suppression and preference management strategy and execution, including CAN-SPAM compliancy and CCPA.
• Own and manage marketing automation platform (Eloqua).

  Oversee data integrations identify and troubleshoot issues as they arise.

• Responsible for data health and marketing performance, including: data hygiene, processes and optimization.

Qualifications:

• 4+ years’ of email marketing experience
• Experience working within a marketing automation tool.

  We use Eloqua.

  If you have Eloqua experience, that’s great!

  If not, we’re happy to provide training.

• Strong knowledge of CAN-SPAM and other privacy regulations.
• Experience delivering campaigns across the customer lifecycle and working knowledge of the digital media landscape.
• Working knowledge of HTML/CSS preferred.
• Working knowledge of CRM platforms.
• Strong communication and time management skills.

  Must be able to adapt communication styles to audience and manage/prioritize multiple projects simultaneously.

• Self-starter with a genuine ‘can-do’ attitude and a passion for delivering results.

Hiscox Values

At Hiscox our spirit is in  Challenging Convention and everything we do is guided by our Values.

• Courage: Dare to take a risk
• Human: Clear, fair & inclusive
• Ownership: Passionate, commercial & accountable
• Integrity: Do the right thing, however hard
• Connected: Together, build something better

What Hiscox USA Offers

• Competitive salary and bonus (based on personal & company performance)
• Comprehensive health insurance, Vision, Dental and FSA
• 401(k) with competitive company matching
• 24 Paid time off days
• 10 Paid Holidays
• Paid sabbaticals after 10 years of service
• Dynamic, creative and values-driven culture
• Modern and open office spaces, complimentary fruit and drinks
• Spirit of volunteerism, social responsibility and community involvement, including matching charitable donations for qualifying non-profits via our sister non-profit company, the Hiscox USA Foundation

About Hiscox

As an international specialist insurer we are far removed from the world of mass market insurance products.

Instead we are selective and focus on our key areas of expertise and strength
– all of which is underpinned by a culture that encourages us to challenge convention and always look for a better way of doing things.

We insure the unique and the interesting.

And we search for the same when it comes to talented people.

Hiscox is full of smart, reliable human beings that look out for customers and each other.

We believe in doing the right thing, making good and rebuilding when things go wrong.

Everyone is encouraged to think creatively, challenge the status quo and look for solutions.

Scratch beneath the surface and you will find a business that is solid, but slightly contrary.

We like to do things differently and constantly seek to evolve.

We might have been around for a long time (our roots go back to 1901), but we are young in many ways, ambitious and going places.

Some people might say insurance is dull, but life at Hiscox is anything but.

If that sounds good to you, get in touch.

About Hiscox US

Hiscox USA was established in 2006 to focus primarily on the needs of small and middle market commercial clients, via both the broker and direct distribution channels and is today the fastest-growing business unit within the Hiscox Group.

Today, Hiscox USA has a talent force of about 420 employees mostly operating out of 6 major cities
– New York, Atlanta, Dallas, Chicago, Los Angeles and San Francisco.

Hiscox USA offers a broad portfolio of commercial products, including technology, cyber & data risk, multiple professional liability lines, media, entertainment, management liability, crime, kidnap & ransom, commercial property and terrorism.

Diversity and flexible working at Hiscox

At Hiscox we care about our people.

We hire the best people for the job and we’re committed to diversity and creating a truly inclusive culture, which we believe drives success.

We also understand that working life doesn’t always have to be ‘nine to five’ and we support flexible working wherever we can.

No promises, but please chat to our resourcing team about the flexibility we could offer for this role.