Pardot Marketing Automation Manager (B2B)

Pardot Marketing Automation Manager (B2B)

Post Date

Oct 25, 2021

Location

Agoura Hills,
California

ZIP/Postal Code

91301

Job Type

Perm

Category

Managerial / Professional

MSP-494334

Job Description

Insight Global is seeking a Marketing Automation Manager (B2B) to join one of our largest animal healthcare clients.

This candidate will be working closely with the Marketing Director and Business Development team to define and refine marketing strategies and manage the execution of B2B omnichannel marketing campaigns, including analysis, read-outs, and optimizations for print, digital, and non-traditional programs.

They will be contributing to the logistics and project management of video and other digital assets while partnering with the Salesforce Administrator to ensure marketing activity aligns with sales segmentation data.

They will also be apart of the annual B2B channel strategy and campaign execution/reporting, apart of the development of KPIs and overall analytics, and setup management of Pardot.

– 5+ years in B2B marketing experience

– Pardot subject matter expertise

– Experience executing and managing marketing campaigns and channel strategy with clear ROI-focused metrics

– Excellent written and verbal communication skills

– Salesforce and email marketing experience

– Digital marketing background specifically working with Google Analytics

– Bachelors degree required

– 20% travel to support tradeshows, conferences, and content development required

Desired Skills

– Customer segmentation experience

– Experience managing short-form video executions

– Experience in a high-growth, progressive environment

-Retail, hospitality, or healthcare experience