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Marketing Automation Business Advisor

Marketo, an Adobe Company

This is a Full-time position in Seattle, WA posted January 4, 2022.

Our Company

Changing the world through digital experiences is what Adobe’s all about.

We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences!

We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity:

Adobe is looking for an outstanding Marketing Automation Business Advisor, who has a real passion for driving clients to realize the value of Marketo based on standard methodologies and sharing marketing best practices!

This role will be part of our Customer Success Organization.

This is a key role at one of the hottest technology companies in Silicon Valley – and the entire US!

We are looking for high energy, data-minded, and tech-savvy people with marketing or marketing automation knowledge who can provide strategic and tactical advice based on real-life experience.

What you’ll do:

  • Work directly with Marketo customers to turn their marketing into a revenue driver, using best practices in marketing automation, lead management and revenue performance management
  • Collaborate with clients and Customer Success Managers to capture requirements, get feedback on designs and present results
  • Conduct analysis and prepare marketing automation reporting and presentations to be presented to Marketo customers
  • Recommend solutions to help clients advance their marketing maturity and use of marketing technologies
  • Help advance the customer digital experience, by means of ground-breaking projects and thought leadership
  • Collaborate and direct multi-functional teams internally and externally to optimally deliver a project end-to-end
  • Help Marketo’s customer success team maintain a high level of customer satisfaction and retention.

What you’ll need to succeed:

  • You have 3+ years’ experience in Marketing or Marketing Operations field or as a Marketing Automation consultant
  • Have a deep understanding of Marketing & Sales processes in mid-size and large enterprises
  • Know marketing automation processes including lead management, campaign management and online marketing
  • Experience working with CRM applications such as Salesforce.com and Microsoft Dynamics
  • Have hands-on experience with an enterprise-level Marketing Automation system (Marketo experience is a plus, but not required)
  • Problem solver with an attention for data to measure results
  • You are marketing minded and have a good sense business
  • Excellent client management skills, strong written and verbal communications, executive level presence
  • Solid project management and organizational skills
  • Previous consulting experience is strongly preferred but not required

Technical Requirements:

  • Working knowledge of CRM systems commonly integrated with the Marketo platform
  • Understanding of HTML, JavaScript, and REST/SOAP API’s strongly preferred
  • Understanding of data warehouses, relational database concepts and platforms
  • Experience with data schemas and the ability to discern relationships between data sources
  • Experience with Marketing Automation campaign deployment – external (email, nurture flows, events) and internal (lead scoring, opportunity lifecycle, sales alerts)

Pursuant to the Colorado Fair Pay Act, below is a summary of compensation elements for this role at the company if based in Colorado.

Colorado Starting Salary: $73,500
– $95,500

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.

Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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