Public Sector Marketing Manager

Job Description:

Job Description

Cloudera is seeking an experienced Senior Manager to join our public sector field marketing team.

In this role, you will help drive and execute the marketing strategy for organizations across Federal, State and Local organizations to create demand and awareness for Cloudera.

Reporting to the Head of Public Sector Marketing, you will create and execute against the Public Sector Marketing Plan to include, messaging, campaigns, webinars, social media, and thought leadership.

Proven experience in various marketing techniques including online & traditional demand generation marketing is required.

As part of a fast-growing company, you will have the opportunity to make a direct impact on its success.

Attention to detail is crucial as well as the ability to manage and own projects from conception through follow-up.

Responsibilities

Plan, manage and execute integrated marketing plans within budget working directly with field sales teams

Collaborate with strategic partners to plan and execute marketing programs and events to drive pipeline new opportunities

Team with public sector media organizations to develop strategic campaigns to increase solution awareness and thought leadership

Translate and tailor corporate marketing collateral and message for government audiences

Interface with the Corporate, Partner, and Product Marketing teams to ensure that all activities are synchronized with corporate objectives

Oversee and manage account data in Salesforce to track the impact and efficiency of marketing campaigns and future planning

Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI

Key Skills & Requirements

Bachelor’s degree and minimum of 5 years of marketing to Government in a technology product organization or Federal Systems Integrator

Experience working with key public sector media organizations across Federal and SLED, such as ScoopNews Group, Government Executive, 1105 Media, and eRepublic.

Experience with account-based marketing techniques, specifically within the SLED and Federal Civilian agencies.

A self-starter and the ability to work remotely with cross-functional teams

Demonstrated experience supporting a Government sales organization with enterprise software products and related services

Comfortable collaborating, advising and/or presenting ideas to senior level management

Affinity for details, project management, and an ability to prioritize independently and complete tasks on time

Proven ability to work in a fast-paced environment and manage multiple programs simultaneously

Excellent planning, organization, time management skills

Experience in managing marketing budgets and multiple suppliers/vendors

Excellent verbal, written and interpersonal communication skills

Advanced computer literacy with expertise in Microsoft Office, GSuite and working knowledge of database and project management applications

Working experience with CRM systems, such as Salesforce, Pardot, Tableau a plus.

Availability to travel up to 10-20% of the time (based on corporate travel policy)

At Cloudera, our goal is to make each individual feel valued for his or her contributions to the company’s mission.

We are looking for smart people who want to do remarkable things.

We strive to create an environment of casual intensity where people enjoy coming to work.

Summary
Location: USA > DC > Washington D.C.
Type: Full time