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Public Relations | Senior Account Executive

H&M Communications

This is a Full-time position in Lakeland, FL posted June 19, 2021.

H+M Communications is looking for an experienced PR professional to join their growing team as a Senior Account Executive. In this role, you will be managing day-to-day responsibilities for a number of clients in the tech, consumer and entertainment space. Candidates must have a deep understanding of the US Hispanic media landscape.

This is an opportunity for a smart, creative, and motivated candidate to take on a critical role within a dynamic team of diverse communications professionals. 

Responsibilities

  • Serve as day-to-day contact for clients managing tactical execution and supporting the leadership team with strategy on an ongoing basis. 
  • Develop strategy documents, PR recommendations and campaign proposals (minimum of 1 a week).
  • Execute public relations/media relations programs as assigned by leadership and client.
  • Put together talking points, campaign key messages, briefing packets, and reactive statements for clients / spokespeople.
  • Project management including, but not limited to, campaign execution, media relations, budgeting, and team bandwidth.
  • Develop creative story angles and consistently secure coverage for various clients in US Hispanic print, broadcast, and online media outlets; create high-impact media exposure.
  • Write and edit materials including client media materials, client correspondence, etc.
  • Exhibit strong communication and presentation skills to effectively articulate ideas to clients, colleagues, and partners.

Qualifications

  • 4+ years of experience in US Hispanic public relations, with a deep background in media relations and the US Hispanic media landscape.
  • Fully bilingual (Spanish). 
  • Excellent client relationship skills and experience working with high touch clients.
  • Ability to push the envelope and think outside of the box and think big.
  • Must have strong top-tier national and regional media relationships (particularly with Spanish-language and US Hispanic press), and well-developed-skills in building and maintaining traditional and digital media relationships.
  • Thrives in a collaborative environment and is willing to roll up their sleeves to get the job done.
  • Experience in corporate communications and crisis PR is a plus.
  • Must be a team player, builder, and leader. 
  • Must have exceptional writing skills.
  • Ability to work on multiple accounts at once; manage various clients and deadlines. 
  • Understanding of social/digital strategy for brands.
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