Digital & Creative Marketing Manager

nnOur Christian based, family atmosphere company is currently seeking a Digital Marketing / Creative Manager to oversee the activities of the Company’s digital marketing and social media.

The candidate will recommend and implement advertising sources, use data to enable sophisticated and personalized customer journeys and work closely with marketing team to ensure a smooth lead scoring and handoff process.

nn nn n nn nnGeneral Duties and Responsibilities:nn nn
• Recommend, build, integrate and maintain advertising, track and optimize marketing programs.

• Work cross-functionally to build and improve the integrations of our marketing automation and CRM tool to ensure best practices, smarter triggers, better nurturing, and more segmented and personalized customer communications.

• Work very closely with your demand generation and lifecycle marketing teammates to find, enrich, score and handoff qualified leads to sales, smartly and quickly.

• Deep dive into the data to perform analyses, uncover insights and make recommendations to fuel growth and improve ROI (for ads, web conversion, churn reduction, lead qualification, etc.).

• Manage Social Media to ensure alignment with marketing strategy and leverage social media to identify and acquire customers.

• Be the internal champion for trends, best practices, new tools and innovation in your space.

• Place and track all online display advertising campaigns while adhering to established budgets.

• Create and maintain library of tracking links for all online advertising.

• Optimize monthly offers/promotions, social media and display/re-targeting ads using web analytical tools.

• Measure, assess and report performance of all digital marketing campaigns.

nn nn n nn nnQualifications:
• Bachelor’s degree in marketing or related field, or equivalent combination of education and experience.

• Minimum of 4 years’ work experience.

• Knowledgeable about implementation of robust data collection systems.

• Proactive and persistent, capable of seeking information independently, solving conceptual problems, corralling resources, and delivering solutions.

Preferred Qualifications
• Proficient in Google Analytics.nn