Civic Financial Services: Digital Marketing Specialist

CIVIC Financial Services is a private money lender, specializing in the financing of non-owner occupied residential investment properties.

CIVIC has funded over $5.0 Billion in loans since its inception, providing Mortgage Brokers and Real Estate Investors with a fast, cost effective funding source for their real estate investment needs.CIVIC is committed to creating a workplace where our people thrive, which translates into a culture of inclusion, recognition, and success for our teammates and clients alike.

Since 2016, CIVIC has been recognized by Best Workplaces and Fortune as a Great Place to Work, and CIVIC’s employee engagement ranks among the top 5% of companies nationally.Whether you are an entrepreneur, an innovator, a game changer, a creative, a problem-solver, a thinker, or an operator we have all kinds.

CIVIC is the place for smart, ambitious, dedicated people who work hard and play nice.Yes, our business is in real estate investing…

but our greatest investment is in you!The Digital Marketing Specialist is responsible for supporting, creating, maintaining, and managing the digital marketing initiatives including websites, email marketing and PPC campaigns.

The goal of this position it to increase revenue through lead generation and nurturing strategies.

This includes developing effective database marketing and drip campaigns, paid search, and social programs, managing website content and blogging, and defining metrics and best practices to guide successful campaign implementation.

The Digital Marketing Specialist will coordinate all aspects of marketing CRM system, including database management, administration of campaign development and reporting and analytics.

Work closely with Digital Marketing Strategist and various teams including Marketing, IT, Sales, Digital Innovation and Training, to optimize marketing capabilities.What you’ll do:Optimize effectiveness across digital marketing channels: email, web, social, and search engine marketing.Assisting in the design and function of customer journey campaigns ranging from journey building to email content creation itself.

Create specific campaigns (workflows, messaging, audience, design, call to action, triggers, and deployment) for lead generation (i.E., bridge, rental, First Time Flip, repeat customer, etc.), lead nurture (pre-approval), transactional and post-closing continuity campaigns.A/B Testing for emails and best practices for measuring effectiveness of email marketing campaigns.Identify new innovative ways to drive customer engagement and optimization using dynamic content, A/B testing and other (CRM) marketing best practices to improve campaign performance.Working with appropriate vendors and Digital Marketing Strategist on SEM campaigns and best practices.

Keeping ad designs refreshed on a regular cycle and management of the calendar.Keeping apprised of new and innovative digital marketing mediums for leveraging digital advertisingAssist in creation and management of paid social campaigns.

Developing content calendar for paid campaigns as they align with company messaging, organic posting, and lead nurturing.A/B testing for paid social audiences, messages, designs, etc.

Ensuring effective social media audience targeting amidst more-restrictive fair housing rules and regulations.Assist Digital Marketing Strategist in guiding and training AE’s in nurturing and utilizing digital marketing to drive new business.Manage content on company websites and intranet pages, including creating new pages, changes, additions, etc., on company websites using WordPress and/or content management system.Complete thorough analysis on each campaign.

Report results/numbers accurately and identify market practices and trends and provide monthly digital marketing metrics reporting.Create content relevant to the audience and consumable in digital, text, social and video formats.Build emails, landing pages and lead forms to support prospect engagement and lead nurturing programs.

Ensure creative and mobile optimization, and consistency with branding and compliance guidelines.Build and organize content, structure, and marketing and web collateral including but not limited to: forms, webpages, emails, social ads, digital content, and copy.What you’ll need:Bachelor’s degree in marketing, business, management, computer science, analytics or a related discipline or equivalent experience.2-5 years of experience in digital marketing, email marketing and CRM systems and methodologies.Advanced Microsoft Excel skills and proficient with relational databases.Highly proficient in all Microsoft Office Suite.Basic HTML skills for websites and email creation.Experience reporting on web/digital sales funnel; Skilled with Google analytics and other marketing metrics reporting platforms.Mortgage, Real Estate, or financial services experience desirable.Strong balance between creative and analytical capability.Ability to synthesize large amounts of data and information and provide actionable solutions.Experience developing database marketing capabilities in a large enterprise CRM environment from marketing campaign development and implementation, through analysis and reporting.Understanding of mortgage loan/sales pipelines, customer journey, CRM methodologies and applicable marketing best practices.Strong knowledge of CRM, email and marketing automation frameworks, methodologies, and tools.Experience creating customer profiles and personas, turning that knowledge into actionable marketing campaigns to generate leads and increase customer engagement and conversion.Excellent oral and written communication skills, with exceptional attention to detailed data.Thrive in fast-paced and constantly evolving environments.Self-motivated with a strong sense of personal accountability and time management.Strong organization, prioritization and analytical skills.Self-motivated, ability to multi-task and meet deadlines.Ability to provide efficient, timely and reliable customer service to clients, internal and external.Organizational, communication and interpersonal skills.What’s in it for you?We have a strong focus on going above and beyond when it comes to caring for our team members and our communities.

In addition to traditional benefits like health insurance, casual Fridays, paid vacation, holidays and sick leave, we’re proud to offer these unique and enriching work perks:Celebrations: When we say we “work hard and play hard,” we mean it!

We like to celebrate often via onsite, offsite, and virtual happy hours, themed parties, parking lot BBQ’s, milestone ceremonies, birthday gift cards, and Workout Tuesdays (to name a few).Investments: As we are in the lending space, we believe we should consistently and frequently invest in our CIVIC team.

We support our teammates in paying off student debts and invest in your education with a tuition reimbursement program.Flexible Work Environment: Work-life balance is important.

We work with you to determine the best work style for you and CIVIC.Office Life: We like to make sure that when you are in the office, you are well fed and can access the resources you need.

Our kitchens are stocked with snacks and beverages, and we have created an office spaces dedicated to collaboration, focus time, creativity while ensuring team members safety.Education: Every other Tuesday, we encourage our team to take “900 Seconds of Genius” to focus on a passion project or topic that helps them grow.

We offer an online curriculum of courses through our own CIVIC University.

We also created programs to support you and your manager in career development discussions.#CIVICCares Initiative: From beach cleanups, food and clothing drives, building homes for Habitat for Humanity, to volunteer hours, CIVIC provides several opportunities throughout the year for our team to step outside the office, bond, and come together to give back to our local communities.CIVIC is an Equal Opportunity Employer and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.